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Four laps. One can before each. Non-alcoholic. Saturday 14 November, 12:00pm.
Register NowEntry is free and includes a free Saturday day pass to PB Festival.
The Beer Mile is exactly what it sounds like: four laps of a 400m track, one full can before each lap.
What started in car parks has grown into a proper competitive sport: world records, governing bodies, athletes who actually train for it.
At PB Festival, we're running it properly, with a couple of PB Festival twists: two competitive heats, official race format, and Good George Virtual Reality non-alcoholic beer in the can.
Never seen one? Watch what you're getting yourself into.
These are the official Beer Mile world records. Ours is unofficial.
Official records via BeerMile.com. Unofficial event.
We run to the official Beer Mile ruleset. Two rules are adapted for the Good George Virtual Reality Beer Mile. Everything else stands.
| Official Rule (BeerMile.com) | Good George Virtual Reality Beer Mile |
|---|---|
| Each competitor drinks four cans of beer and runs four laps around a standard 400m track. Drink before each lap. | Same. Four cans. Four laps. |
| Beer must be consumed before the lap begins within the transition area. | Same. Finish your can in the transition zone before you run. |
| Cans must not be opened until the competitor enters the transition zone on each lap. | Same. No pre-opening. |
| No tampering with cans. No shotgunning, puncturing, squeezing. No straws or aids. | Same. |
| Beer must be a minimum of 355mL in volume. | Good George Virtual Reality -- 330ml cans. |
| Beer must be a minimum of 5% alcohol by volume. | Good George Virtual Reality is non-alcoholic. Unofficial event. No records submitted. All of the ceremony. |
| Competitors who vomit must complete one penalty lap at the end of the race. | Vomit = disqualified. No exceptions. |
| Track: standard 400m running track. | Outdoor course at Claudelands. Mixed surface -- approximately 50% concrete, 50% grass. Wear appropriate footwear. Confirmed at race briefing. |
| Performances can be submitted to BeerMile.com for official records. | Unofficial event. No records submitted. But someone wins. |
Virtual Reality Pale Ale is a full-flavoured bright pale ale beer with a light malt sweetness and a citrus-forward aroma. Crafted with a specialty strain of yeast, the brew delivers gentle bitterness with a dash of tropical passionfruit, but has less than 0.5% alcohol by volume.
The second non-alcoholic beer in Good George's Virtual Reality range. Crafted to be a great-tasting beer first, which just so happens to have no alcohol. A perfect bright pale ale for when you want a great-tasting beer without the buzz. 330ml cans.
goodgeorge.co.nz
Entry is free and includes a free Saturday day pass to PB Festival -- no barriers, no excuses. 15 spots per heat. When they're gone, they're gone.
One winner per heat. The prize will be announced shortly -- but it will be worth showing up for.
Free to enter. Includes a Saturday day pass to PB Festival. 15 spots per heat. Saturday 14 November, 12pm.
By registering you confirm you are able to participate at your own risk. A free Saturday day pass will be issued to you on confirmation. Standard Beer Mile rules apply. Full briefing on race day. Vomiting results in immediate disqualification.